Innovations and new technologies are constantly empowering designers, so new trends are formed, which website developers need to keep track of to create modern, attractive solutions.
Let’s take a look at the main web design trends of 2020.
Let’s start with the fact that the color of the year announced by Pantone in 2020 is classic blue – 19-4052 Classic Blue. The emphasis on this color is observed not only in printing, interior design and clothing, but also on websites and mobile application interfaces.
For Pantone 2020 – Classic Blue reference: Pantone is a world-renowned provider of color schemes and advanced color accuracy technologies for various industries: printing, color inks, fabric and plastic, digital technology, fashion, architecture, and interior design.
Historically, most websites and web applications have been developed for the desktop and then adapted for viewing on mobile devices. The current situation is that more than 50% of traffic (up to 70% in large cities) comes to the site from mobile devices. Consequently, web designers need to emphasize the development of adaptive interfaces.
In 2020 is still relevant trend to use non-standard fonts, when the text of a simple set of letters becomes a real composition, an independent form. A text made in this style combines well with geometric figures.
3D design is reaching a new level thanks to the greater availability of technology. Websites, logos and other elements are becoming more three-dimensional, including fonts.
Bright colors and colorful elements are still popular. At the same time, monochrome and dark themes for websites and apps are trending. Take a photo of a yellow lemon against a yellow background, for example, or apply a monochrome filter to any photo and it will be in line with the trend!
Still relevant is the trend for illustration – drawn characters and various diagrams. Digital illustration itself has long been widely used in web design, increasingly replacing photography.
Collage is still popular. Collage compositions, due to their multi-layered nature, allow you to tell a whole story, holding the attention of visitors to the site.
A trend that is gaining popularity is the combination of photography and drawing. Looks original, allows you to accentuate the details.
Line-art (line illustrations), created by contour lines – minimalism and irregularity, attracting attention. Animation gives a special effect to the linear graphics.
Op-art – optical illusions – giving dynamism to static pictures – a method that allows you to keep a visitor’s eye.
Neomorphism – using smooth soft shadows and light to give volume. Realistic bulges attract the eye and cause a desire to touch them.
In 2020, realistic textures (glass, water, glossy metals and their combinations) are popular again. This technique is often used in branding and product design.
Keep up with fashion in design is not always possible, but it’s not bad. Frequent changes to the site may be perceived negatively by visitors, because they need to make some effort to adapt to the innovations. However, be in a position backward outsider more expensive – in the end, missed opportunities and the loss of a part of the audience. Keeping track of design trends, of course, is necessary, but observe the moderation and appropriateness of the use of certain creative solutions.
